About the Awards

The first annual DMACS (then called IMACS) was held in May 2006 and was the first and only event dedicated to showcasing the best creative in interactive digital advertising for movies. The DMACS expanded over five years to recognize cutting edge creative efforts in digital advertising around multiple entertainment categories including Movies, Home Entertainment, Broadcast Television and Video Games. The DMACS Awards event created an intimate and inspiring environment in which entertainment marketing decision-makers, digital design creative teams and rich media technology experts could share the most cutting edge and innovative interactive digital advertising and explore the leading trends in digital marketing.

DMACS Awards was retired in 2011. Thanks for the memories and great creative work!

DMACS History:

DMACS 2006

The night honored excellence in rich media creative for the following creatives and projects:
Avatarlabs and Warner Bros. for ATL
Evoke and Walt Disney Studios/Pixar for Cars
Media Banners and Fox for X-Men: The Last Stand

A look back to May 2006, when...

1. The first iPhone was more than a year away
2. Android was still a secret
3. There were no App Stores
4. There was no iPad, no Wii, no Playstation 3
5. Netflix wasn’t streaming yet
6. Hulu did not exist.
7. YouTube was a huge, bouncing one year old.
8. Twitter was not yet born.
9. AOL was still a paid service.
10. Facebook, with 12 million users, was still limited to educational institutions.
11. MySpace was the biggest social networking site, about to reach 100 million users.

View a recap of DMACS 2009 to see the winning campaigns

Selection Process

We do not charge any fees for submission. We are only looking to promote great, creative work. Give us your best stuff. The creative will be judged by an editorial panel selected by DMACS producers which includes independent creative strategists, innovative producers, as well as representatives from Google, Double Click and various studios or networks.

They will review the work and select the finalists for consideration. Finalists will be notified by October 4, 2010 and will need to be ready to present by October 14, 2010.

All submitted materials will not be returned. Submission grants DoubleClick and Susan Lambert the right to publish the selected creative materials and briefs on the DMACS and DoubleClick websites and offer it to select media publications for promotional consideration.

Submit creative

DMACS Judges

Ian Larson

Ian has been in the website business since 1998. He spent 10 years producing the websites for HBO Boxing, he then moved on to Deadline Advertising where he produced websites for Disney, PlayStation, VH1 and Ringling Bros. He is currently at Electronic Arts as the Senior Product Manager for EA.com, EA's official game sites and a couple of top secret projects.

Samantha Levy

Samantha Levy has worked in brand marketing for more than 15 years with major motion pictures studios, digital publishers and advertising agencies. She has developed and managed marketing campaigns for film, home entertainment, video games, original web series/television, retail and amusement parks. Her project list is quite versatile and has included brands such as Mission Impossible III, The Apprentice, Pirates of the Caribbean, Law & Order, X-Files and the Disney Princesses. Continuously tasked to squeeze a full website experience into a 300x250, 30k banner, Samantha is an ambassador for rich media. She is excited to see the evolution of the medium with the current landscape of talented companies, advancements in technology and positive shifts seen with publisher specifications. Ms. Levy's client list includes MySpace, Yahoo!, Nissan, Warner Brothers, Walt Disney Studios and NBC Universal Studios.

Jack Pan

As EVP of Marketing at Summit Entertainment, Jack leads the studio's digital marketing initiatives while also assisting in all other marketing disciplines. His contributions have helped THE TWILIGHT SAGA grow to record-breaking heights as well as THE HURT LOCKER winning six Academy Awards, including Best Picture.

Jack was previously employed by The Walt Disney Studios, where he worked for 10 years --- starting as a Box Office Analyst in Domestic Distribution before his transition to the Worldwide Marketing Group, where he served as Vice President of Strategy & Special Projects.

Lance Porter

As the president and founder of New Media Mind, Porter has worked as a digital media professional and scholar since 1995. He has worked extensively with clients such as Disney and Warner Bros. to both produce and analyze hundreds of interactive marketing campaigns. He currently heads the advertising area in the Manship School of Mass Communication at Louisiana State University where he won the 2009 Distinguished Faculty Award for excellence in teaching, research and service. He also won the 2010 Donald G. Hileman Educator of the Year award from district seven of the American Advertising Federation.

Porter has spent the last 10 years focusing on marketing movies using interactive marketing. Prior to starting New Media Mind, Porter was executive director of digital marketing at the Walt Disney Studios in Los Angeles, where he directed the creative and media strategies for over 80 interactive movie advertising campaigns. He has worked on a wide range of successful movie campaigns, including Pixar smashes "Monsters, Inc.," "Finding Nemo" and "The Incredibles" to live-action campaigns such as "Pirates of the Caribbean" and "O Brother, Where Art Thou?". His team won numerous awards, including a Clio Award for Advertising Excellence. He holds a PhD in mass communication with an emphasis in digital media from the University of Georgia where he helped start the New Media Institute. Porter has also worked as a vice president in banking in New Orleans and as an advertising copywriter in New Hampshire.

Claudia Ross

An independent marketing consultant, Claudia Ross specializes in online marketing strategy & execution, branding and corporate identity/design. Her clients range from entertainment studios and digital agencies to consumer products, real estate and design firms. As Director, Marketing Services at Disney Interactive Studios, she oversaw online & direct marketing, social media, creative services, promotions, synergy and trade shows for the video game division of The Walt Disney Company. During her 9 year tenure at Disney, Claudia launched hundreds of video game websites and was responsible for the placement and integration of rich media advertising, viral outreach, social media and direct marketing into the launch strategy of all Disney video game titles. She was previously Management Supervisor of the online group at Saatchi & Saatchi LA and on the account management team at DDB Needham LA. Claudia holds a B.S from UC Berkeley's Haas School of Business and an M.B.A. from UCLA's Anderson School of Management. In addition to her current marketing consulting practice, Ms. Ross is also an accomplished photographer.

Ryan Tetuan

Ryan has been involved with the interactive marketing arena for almost a decade, currently a member of the Google/DoubleClick Rich Media team as Rich Media Team Lead. Soon after college, he started up his own successful freelance business, providing flash development and art direction for numerous clients, including an Adobe Max award winning project he developed for Toyota. Intrigued by the innovative online creative seen throughout the entertainment industry, he then joined Palisades Media as Interactive Creative Director.

At Palisades he helped build out the creative team, and led creative efforts on award-winning theatrical and home entertainment campaigns for clients such as Miramax Films, Weinstein Company, and MGM. Currently Ryan works closely with creative agencies up and down the west coast, using his creative agency background and technical experience to help them get the most out of their rich media efforts. He still puts on his creative direction hat from time to time, helping numerous clients including several movie studios brainstorm and concept for upcoming releases.

Michael Yapp

As the Director of Google | YouTube's Creative Content Development group, Mike is responsible for guiding and inspiring a team of creatives, program managers, and media specialists connecting brands and audiences through innovative creative solutions.

Mike has spent the last 30 years getting people to join, buy, subscribe and act now. As a magazine Art Director at both IDG and Ziff-Davis, Mike was responsible for the design of numerous, award-winning titles. An early advocate of interactive advertising, Mike was present in the formative years of the internet as Creative Director and Partner of the San Francisco advertising agency, Freestyle Interactive. Mike built and lead the Freestyle creative team that won awards and industry-wide acclaim for interactive campaigns for clients such as HP, Microsoft, Sega, and X-Box.

In 2003 Mike and partners sold Freestyle to Carat and he was instrumental in building Carat's interactive creative capabilities; developing marketing and creative strategies for adidas, Reebok, EchoStar, Seagate, Kodak, RadioShack, Dish Network, Wachovia, Revlon, and Virgin America. As an Executive Vice-President at Carat he was responsible for developing and overseeing Carat's creative, tech and project management groups.

Before arriving at Google | YouTube, Mike managed the merger of three creative shops in the US under one brand, Isobar, developing cross platform creative campaigns for EA, Motorola, Alberto Culver, Boost and Kohler.

Mike's claim to fame, he once presented the 10 Things You Need to Know About Interactive Advertising to an audience at the I-Media Brand Summit using only a Bazooka Joe Bubble gum wrapper as his prop.